Zero Downtime, 100% SEO-Safe Magento Migration – Faster Regional Expansion & Scalable Growth.
How a leading welding safety wholesaler streamlined its eCommerce platform through a Magento migration, SEO-protected domain transition, Hyvä theme implementation, and Mailchimp integration across Australia and SEA.
Industry
B2B Wholesaler
Focus
Welding safety products for Australia and SEA markets
Challenge
Disconnected store views, outdated eCommerce infrastructure, and complex domain migration needs
Solution
Magento domain migration, Mailchimp integration, and Hyvä theme implementation
Results
Improved site performance, faster store views, and a seamless user experience
The business challenges holding wholesalers back
Unstructured migration causes SEO and traffic loss
Poorly planned domain transitions lead to SEO drops, broken links, and downtime, making it harder for customers to find and purchase products.
Aging storefronts hurt performance and conversions
Aging eCommerce platforms struggle with slow load times and poor mobile responsiveness, frustrating users and lowering engagement and sales.
Manual regional management creates pricing errors
Manually updating multi-region store views results in inconsistent pricing, inventory mismatches, and poor localization, leading to lost sales and operational inefficiencies.
Lack of email automation reduces customer engagement
Without automated marketing, personalized outreach is inefficient, making it harder to retain customers, drive repeat purchases, and scale marketing efforts.
The challenges they faced
A 3M welding safety wholesaler in Australia and New Zealand, faced multiple operational inefficiencies while scaling its online store.
Complex Domain Migration
They needed migration while ensuring smooth redirection, SEO preservation, and minimal-to-no downtime.
Slow and Unresponsive Storefront
The previous storefront lacked modern features, causing slow loading times and poor mobile responsiveness. Upgrading to a Hyvä theme for Magento performance optimization was essential.
Regional Store View
Gaps
They needed a dedicated SEA store view with localized content, pricing, and optimized workflows, but their existing setup lacked efficient multi-region capabilities.
Lack of Email Marketing Integration
Without Mailchimp integration, they faced challenges in automating email campaigns for eCommerce and personalizing customer outreach effectively.
The Result?
Inefficient migration processes, disconnected store views, and outdated infrastructure slowed their digital transformation.
How we solved it
SEO-Protected Domain Migration
- Successfully completed Magento domain migration.
- Conducted a full SEO audit for domain migration to ensure proper redirection and minimal ranking impact.
- Ensured no site downtime during migration, preserving traffic and customer experience.
Regional Store View Setup
Developed a separate store view for Southeast Asia (SEA) with localized content, pricing, and language support.
Optimized regional store views in Magento to ensure smoother backend operations.
Mailchimp Integration
Connected Mailchimp for eCommerce email marketing automation.
Enabled automated, data-driven email campaigns in Mailchimp, improving customer segmentation and targeted outreach.
Hyvä Theme Implementation
- Upgraded storefront with Hyvä theme for Magento performance optimization.
- Improved page speed, mobile responsiveness, and overall user experience.
The Results
Before
After
Domain Management
Disconnected domains
Quoting Speed
100% Domain Migration Success
Quoting Speed
Store View Design
Outdated and unresponsive
Workflow Sync
3X Faster Store Views with a modern Hyvä theme
Workflow Sync
Email Marketing
Manual and ineffective
Sales Efficiency
Automated and personalized email marketing via Mailchimp
Sales Efficiency
Regional Operations
Disconnected
Data Accuracy
Dedicated SEA store view with localized content
Data Accuracy
Site Performance
Slow
Data Accuracy
Faster load times with Hyvä theme
Data Accuracy
Facing the same roadblocks?
Performance Drives Revenue
Hyvä theme implementation ensures faster load times and a responsive design, boosting customer engagement and driving conversions.
Integration Unlocks Potential
Integrated tools like Mailchimp automate email marketing, enabling personalized outreach and driving targeted customer conversions.
Scalability Requires the Right Setup
Localized store views combined with seamless domain management provide a scalable foundation to support regional growth and efficient operations.
Let’s Build Your Next Transformation
We specialize in delivering tailored eCommerce solutions for wholesalers like yours. Whether it’s managing multiple regional store views, implementing localized features, or integrating tools like Mailchimp for marketing automation, we’re here to help you streamline operations and scale seamlessly.
FAQs
Your Questions Answered
Why is Hyvä a great choice for eCommerce websites?
Hyvä offers modern, lightweight themes that improve website performance, ensure faster load times, and enhance user experience. Its simplicity and flexibility make it ideal for creating responsive, high-performing eCommerce stores.
Why do wholesalers need dedicated store views for different regions?
Dedicated store views allow wholesalers to provide localized pricing, currencies, and content tailored to specific regions. This ensures better customer experiences and streamlines operations across diverse markets.
How does Mailchimp integration benefit wholesalers?
Mailchimp automates email marketing, enabling personalized campaigns that boost engagement and conversions. It simplifies outreach, saves time, and allows wholesalers to target specific customer segments effectively.
What are the benefits of regional store views?
Regional store views help wholesalers cater to unique customer needs by offering localized experiences, such as language preferences, regional inventory, and tailored promotions. This builds trust and drives sales in each market.
How does middleware improve manufacturing integrations?
Regional store views help wholesalers cater to unique customer needs by offering localized experiences, such as language preferences, regional inventory, and tailored promotions. This builds trust and drives sales in each market.
Can these solutions work for other industries?
Yes, the strategies used for this leading welding safety wholesaler are applicable across industries. Whether it’s retail, wholesale, or B2B operations, solutions like domain migration, modern store views, and automation tools can improve performance, streamline workflows, and support growth.
