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How Duke Manufacturing Accelerated Sales with Seamless Quoting

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Industry

Industrial Equipment Manufacturing (food processing sector)

Location

North America, multi-state operations

Team

80+ sales reps, complex B2B sales cycles

Tech Stack

Epicor CPQ (Kbmax), AutoQuotes

Business
Complexity at Duke

Company
Overview

Highly customizable food service equipment with thousands of possible configurations

Current
State

Multiple systems (Salesforce, Epicor CPQ) that needed to work together seamlessly

Competitive
Landscape

Competitive industry requiring quick response to customer quote requests

Customer
Base

Diverse customer base across different segments and regions

The Business
Pain

Inconsistent data across CRM, CPQ, and eCommerce platforms undermined accuracy and decision-making

Slow quoting hurt response times and cost sales to faster competitors

Inefficient requoting delayed customer updates, and slowed deal closing

High manual workload increased operational costs and prevented scaling sales operations

The HumCommerce
Difference

Integrated Salesforce, Adobe Commerce (Magento) & Epicor CPQ for real-time, end-to-end quote management

Enabled direct quote creation & edits from Salesforce — no system switching required

Introduced structured quote builder with drag-and-drop layout & customizable display views

Boosted quote performance speed with optimized layout — faster than Epicor CPQ

Added draft/save & submit options to support flexible, rep-friendly quote workflows

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Measurable
Business Impact

PERFORMANCE
METRIC		BEFORE
HUMCOMMERCE		AFTER
HUMCOMMERCE		BUSINESS
IMPACT
Quote
Configuration Time		40+ seconds per stepUnder 5 secondsUpto 80% faster system response, significantly improving sales team efficiency
Quote Modification ProcessComplete restart
required		Seamless editingStreamlined quote revisions, enabling faster response to customer requirement changes
Rep
Productivity		Low: 2+ quotations per dayHigh: 5+ quotations per dayReclaimed 3+ hours weekly per rep previously lost to administrative tasks
Data AccuracyScope for pricing errors due to multiple data entry pointsHigher accuracy and lower errors in quotesReduced pricing mistakes through real-time synchronization between Salesforce and Epicor CPQ

Why HumCommerce?

Custom workflow automation for high-volume, configurable products

Deep ERP/CPQ/CRM integration expertise

Rapid time-to-value measurable ROI in weeks, not months

Engineered for complex B2B manufacturing (not just generic eCommerce)

Proven results:

70+ brands, zero mediocrity

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