Looking for the best Halloween marketing ideas for your business? We’ve got you covered. We’ll help you understand everything about Halloween. So, before jumping into the Halloween marketing ideas, let’s first understand its origin to better understand this topic.
Halloween is just around the corner. Although Halloween’s origins can be traced back to Europe, it has spread to different parts of the globe, especially in the US and Canada.
It is one of the most cherished holidays of the year, a celebration involving people dressing up in scary costumes, carved pumpkin decorations, and children playing trick or treat for sweets. But is that it? Not really. Halloween is also a day that brings plenty of opportunities for retailers.
Halloween doesn’t just put a smile on children’s faces; it also presents a massive money-making opportunity for retailers. This year, around 65% of Americans are expected to celebrate Halloween, and the spending spree on themed products, decorations, candies, and costumes is expected to rise astronomically this year.
People spend more on holidays, whether on themed products or general products. Seasonal retailers specializing in Halloween products are expected to make huge profits. Still, non-seasonal retailers who just want to sell Halloween-themed products for a short time can significantly take advantage of the spooky season.
The holiday season kicks off with Halloween and continues in November and December. Store owners must capitalize on these months by improvising their marketing strategies. This article will guide you through the best Halloween campaigns, campaign ideas, marketing ideas, promotion ideas, and examples to boost your store’s sales and plan for the upcoming holidays.
10 Halloween Marketing Ideas To Improve Online Sales
Halloween is more than just trick-or-treating and creating a frightful atmosphere. It’s one of those ideal occasions to let your imagination go wild and develop innovative marketing concepts. Here are the ten spooky Halloween marketing ideas to get you going:
1. Use Halloween Elements On Your Home Page
Not just Christmas, but even Halloween deserves some decorations. Add some spooky Halloween elements to your online store and make your visitors feel the presence of Halloween.
You don’t have to be a web designer to modify your website for Halloween. Most eCommerce platforms offer ready-made solutions for such needs. For example, the Magento marketplace has extensions like Halloween Christmas Decoration for Magento users to modify their website.
2. Launch a Halloween-themed product
Seasonal products tend to create more demand than regular products. Halloween is a perfect time to launch a limited edition product to drive more sales. This gives a visual change and evokes curiosity among your customers.
It doesn’t need to be an entirely new product. Usually, limited edition products are the same products with few functionality changes and major design changes.
3. Take Advantage of Social Media
Make use of social media and launch a Halloween-themed marketing campaign. Post spooky Halloween content in the form of images, GIFs, videos, and more to grab the attention of social media users.
You can also engage users through contests and incredible giveaways on social media platforms like Instagram.
4. Run a Halloween Themed Email Marketing Campaign
Social media is a great way to promote your business. Still, email marketing has never lost its ability to get new customers. So, it’s a bad idea to ignore email marketing campaigns on such occasions.
It is said that people still prefer customized emails over social media flyers. Make sure the emails you send are customized to the Halloween theme. Your customers will be brought joy and excitement when they open the email.
5. Provide Halloween Gifts
If you want to do something more than just launch a Halloween-themed product, offering Halloween-themed gifts and rewards to encourage your customers to purchase would be another great Halloween marketing idea.
Providing Halloween-themed gifts is a great way to promote your business. Even though it won’t greatly impact your conversion rate, it will drastically increase user interaction, leading to more website traffic.
This will also help you in retaining your loyal customers. Gifts and rewards act like appreciation for their loyalty to the brand. This will further create a strong bonding between your brand and your loyal customers.
6. Add The Spirit of Halloween To Your Packaging
Themed packaging will allow your product to stand out from the competition, easily grabbing the attention of the customers’ eyes. It’s one of the best Halloween promotion ideas.
Walking into a physical store, you’ll see plenty of products with eye-catching packaging. Customers will have their eyes on seasonal products and try to buy them within the time limit. Good packaging will help customers identify them.
On occasions like Halloween, you can gather your design team and create distinctive theme-based designs for the packaging.
7. Host a Bone-Chilling Online/Physical Event
You can drastically increase local brand awareness by hosting a Halloween-themed event for the local community. The local community will gather to participate in the events, which will be a great opportunity for you to advertise your brand.
Being active in your local community is a great way to build brand awareness and gain a loyal customer base.
If you cannot spend the time and effort to host a Halloween event, you can still sponsor the event arranged by the community. Sponsoring an event is equally effective as hosting an event yourself, as it still increases brand awareness in the community.
You’re not out of options yet. Apart from the ways mentioned earlier, you can still host a Halloween event online. With COVID not wholly gone, an online event can still match the potential of a physical event. And it makes sense, especially if you’re running an online store.
You can cheer up the event by conducting fun online games, having interactive sessions, and inviting social media influencers to delight your audience.
8. Use UGC To Encourage Customer Interaction
User-generated content (UGC) is a great way to involve your customers in promoting your product, and there is no better time to do it than Halloween.
You can ask your customers to dress up for Halloween through social media and reward the one with the spookiest Halloween costume. Encourage them to share their stories of making cakes, and chocolates, their experience of trick or treating, and much more.
Halloween-themed contests are one of the best ways to get UGC. Be creative and get the best out of your customers to increase your brand awareness on the internet.
9. Provide Exclusive Halloween Discounts And Offers
It is one of the best Halloween marketing examples. Halloween is one of those holidays when people expect great discounts and offers. So don’t shy away from offering your customers big discounts and great offers.
Some research shows that less than half of the active buyers tend to purchase before even the Halloween holiday starts. So don’t be late in providing discounts and offers, or else you might miss out on a large audience.
On the other hand, another contradictory stat is that many sales happen post-Halloween holiday. So, you must provide post-holiday sales to make the best of this holiday season.
10. Optimize your Halloween-themed Online Store for Mobile Users
There’s no denying that smartphones are taking over e-commerce. Businesses are focusing on mCommerce strategies for promotion. So you can’t forget to wish them Halloween.
Just like your website, make sure to add goofy Halloween elements to the mobile version of your online store as well, be it a mobile app or PWA that you use.
The possibilities with a mobile app are endless. You can not just add Halloween elements to your app but even tweak your app icon to give it a Halloween look. This will help you to differentiate your app from others on the users’ mobile and prompt them to open and check out what’s new.
Conclusion
Halloween is exciting, and marketing on such an occasion is no different. You can feel the same excitement marketing on Halloween as going out trick or treating, except you won’t get chocolates.
It’s not just the big businesses that could take advantage of the Halloween season. Even as a small business, you can still run Halloween marketing campaigns, taking inspiration from the big companies and executing at a smaller scale with your limited budget.
Creativity is what matters in implementing these Halloween marketing ideas. You can go crazy with your marketing campaigns, and no one will complain! So good luck with your Halloween campaign, and make sure to have fun with your customers.
