Stop Selling to Everyone the Same Way: Use The B2B eCommerce Personalization Strategy

Key Takeaways In B2C, personalization is table stakes. In B2B, it’s still a competitive differentiator, but that’s changing fast. At HumCommerce, we’ve seen firsthand how today’s B2B buyers behave more like digital consumers than ever before. They’re procurement professionals, technical specifiers, or finance approvers but they still expect tailored, efficient experiences that feel built for […]