Industry
Industrial Equipment Manufacturing (food processing sector)
Location
North America, multi-state operations
Team
80+ sales reps, complex B2B sales cycles
Tech Stack
Epicor CPQ (Kbmax), AutoQuotes
Business
Complexity at Duke
Company
Overview
Highly customizable food service equipment with thousands of possible configurations
Current
State
Multiple systems (Salesforce, Epicor CPQ) that needed to work together seamlessly
Competitive
Landscape
Competitive industry requiring quick response to customer quote requests
Customer
Base
Diverse customer base across different segments and regions
The Business
Pain
Inconsistent data across CRM, CPQ, and eCommerce platforms undermined accuracy and decision-making
Slow quoting hurt response times and cost sales to faster competitors
Inefficient requoting delayed customer updates, and slowed deal closing
High manual workload increased operational costs and prevented scaling sales operations
The HumCommerce
Difference
Integrated Salesforce, Adobe Commerce (Magento) & Epicor CPQ for real-time, end-to-end quote management
Enabled direct quote creation & edits from Salesforce — no system switching required
Introduced structured quote builder with drag-and-drop layout & customizable display views
Boosted quote performance speed with optimized layout — faster than Epicor CPQ
Added draft/save & submit options to support flexible, rep-friendly quote workflows
Measurable
Business Impact
| PERFORMANCE METRIC | BEFORE HUMCOMMERCE | AFTER HUMCOMMERCE | BUSINESS IMPACT |
|---|---|---|---|
| Quote Configuration Time | 40+ seconds per step | Under 5 seconds | Upto 80% faster system response, significantly improving sales team efficiency |
| Quote Modification Process | Complete restart required | Seamless editing | Streamlined quote revisions, enabling faster response to customer requirement changes |
| Rep Productivity | Low: 2+ quotations per day | High: 5+ quotations per day | Reclaimed 3+ hours weekly per rep previously lost to administrative tasks |
| Data Accuracy | Scope for pricing errors due to multiple data entry points | Higher accuracy and lower errors in quotes | Reduced pricing mistakes through real-time synchronization between Salesforce and Epicor CPQ |
Why HumCommerce?
Custom workflow automation for high-volume, configurable products
Deep ERP/CPQ/CRM integration expertise
Rapid time-to-value measurable ROI in weeks, not months
Engineered for complex B2B manufacturing (not just generic eCommerce)