Sshhhh! It’s here. The revenue killer is lurking.
We’re talking about disjointed systems. Studies show that 65% of order delays in B2B businesses stem from disconnected enterprise systems, leading to missed opportunities, dissatisfied customers, and millions in lost revenue annually.
For Procurement Leaders, IT Decision-Makers, and Digital Transformation Leaders, the stakes are clear: disconnected workflows slow operations, create data silos, and make scaling nearly impossible. Managing pricing, inventory, and customer relationships across fragmented platforms becomes inefficient and unsustainable today.
But here’s the good news: Adobe Commerce acts as the digital epicenter of your operations. By seamlessly integrating systems like CPQ, CRM, ERP, Epicor, and Salesforce, it transforms fragmented workflows into a cohesive, automated powerhouse.
This blog will explore how Adobe Commerce can unify your digital ecosystem, unlocking unparalleled efficiency, scalability, and customer satisfaction. Let’s explore how integration can turn your operational headaches into a strategic advantage.
The Roadblocks to Seamless B2B Integration
Integrating systems like CPQ, CRM, ERP, and Salesforce is about survival in a competitive B2B landscape. Yet, many businesses face integration challenges that not only slow down operations but also drain revenue.
Complex Challenges Slowing You Down
1. Managing Multi-Layered Pricing
B2B pricing isn’t simple. From contract-specific deals to tiered pricing for bulk orders, manually managing these structures leads to delays, errors, and dissatisfied clients.
- Insight: Without automated integration, updating a single pricing adjustment across systems can take hours—or worse, result in misaligned quotes.
2. Coordinating Inventory Updates Across Multi-Location Warehouses
Disjointed systems mean inventory updates often occur in silos, leading to stock discrepancies, fulfillment errors, and dissatisfied customers.
- Example: A distributor with five warehouses might report delayed shipments were due to inventory mismatches between their ERP and eCommerce platform.
3. Reconciling Data Silos Across Systems
Disconnected CPQ, CRM, and ERP systems create fragmented customer profiles, complicating order management and customer service. Without real-time data sync, it’s impossible to provide accurate quotes or timelines, frustrating both sales teams and clients.
Hidden Costs of Inaction
When systems don’t talk to each other, it’s a missed opportunity that directly impacts your bottom line. Here’s what’s at stake:
1. Predictive Demand Forecasting Gone Wrong
Without integrated data, you’re flying blind when it comes to future demand. This leads to costly mistakes like overstocking inventory that doesn’t sell or running out of stock when demand peaks.
2. Manual Errors That Add Up
Relying on manual quoting and order processing is time-consuming and risky. One wrong decimal point in a quote, or a missed item in an order, can cost a mid-sized manufacturer millions in revenue annually.
3. Customer Experience Issues That Drive Clients Away
When systems are disconnected, it’s your customers who feel the pain. Delayed responses, inaccurate delivery timelines, or misaligned order updates create frustration and erode trust. And let’s be real—customers don’t wait around. They’ll go to a competitor who gets it right.
4. Inaccurate Pricing Models That Hurt Margins
Without seamless integration between platforms like your CRM and ERP, pricing often becomes guesswork. Discounts don’t align with real-time costs, tiered pricing isn’t reflected accurately, and custom contracts are prone to errors. Over time, these small inaccuracies add up, impacting your margins significantly.
Why Integration is Non-Negotiable
With Adobe Commerce, businesses can overcome these hurdles, seamlessly connecting CPQ, CRM, ERP, and other systems to create a unified digital ecosystem that drives efficiency and scalability.
Why Adobe Commerce is the Brain Behind B2B Integration
Think of Adobe Commerce as the digital nervous system for your business. It connects your tools and orchestrates them, ensuring data flows seamlessly between CPQ, CRM, ERP, and other systems.
The result?
- Workflows that adjust automatically to your business rules—no manual updates, no hassle.
- A scalable, modular system that handles high-volume transactions with ease.
- Advanced data validation and synchronization, so everything stays accurate and aligned, no matter how complex your operations get.
Here’s how Adobe Commerce delivers enterprise-grade integration that transforms disconnected workflows into a unified powerhouse.
Core Features That Drive Enterprise Integration
1. GraphQL vs. REST APIs: The Future of Data Synchronization
Granular Control with GraphQL
Unlike traditional REST APIs, GraphQL allows for precision in data queries, fetching only what you need in a single call.
- Why It Matters: For businesses managing custom product configurations or complex pricing tiers, GraphQL reduces latency and improves data accuracy.
- Example: A B2B wholesaler can sync customer-specific catalogs, reducing API response times using GraphQL.
2. Middleware Synergy: Bridging Legacy Systems
Legacy ERP systems often lack compatibility with modern platforms. Middleware tools like Celigo act as translators, enabling smooth communication between Adobe Commerce and older software.
- Why It Matters: Many businesses rely on legacy systems that are deeply embedded in their workflows. Middleware ensures they can modernize without ripping out their existing infrastructure, saving time and costs.
- Example: A manufacturer with a decade-old ERP system can use Celigo to sync real-time inventory updates with Adobe Commerce, eliminating manual data entry, speeding up operations and reducing errors.
3. Dynamic Data Management: Complex Needs Made Simple
Adobe Commerce is built to handle the intricate demands of B2B operations, making complex pricing, personalized catalogs, and real-time inventory synchronization seamless.
- Why It Matters: Managing these complexities manually leads to inefficiencies, errors, and frustrated customers. Automating these processes keeps operations smooth, improves accuracy, and ensures clients get what they need when they need it.
- Example: A global distributor can leverage Adobe Commerce to manage customer-specific catalogs and automate tiered pricing by region, streamlining internal processes while ensuring clients see the right products and prices every time.
Integration in Action
1. CPQ (Configure, Price, Quote)
Quoting for high-SKU orders doesn’t have to be a headache. Automating the process ensures quotes are accurate and fast, even for complex configurations.
How Adobe Commerce Helps: By connecting with tools like Epicor KB Max or Pimcore, Adobe Commerce automates quotes, so you save time and eliminate errors.
Example: A distributor using Epicor with Adobe Commerce can cut quote times, speeding up approvals and boosting client satisfaction.
2. CRM (Customer Relationship Management)
Syncing your CRM with your eCommerce platform keeps sales, marketing, and support on the same page—essential for personalized campaigns and smarter sales forecasts.
How Adobe Commerce Helps: It works seamlessly with Salesforce, Klaviyo, and DotDigital, so you can create tailored campaigns and predict buying trends in real time.
Example: A SaaS provider might integrate Salesforce with Adobe Commerce, boosting upsell success rates through smarter targeting.
3. ERP (Enterprise Resource Planning)
From inventory to procurement, ERP integration removes manual bottlenecks and keeps operations running smoothly.
How Adobe Commerce Helps: It connects with SAP, Acumatica, and Microsoft Dynamics, syncing stock levels, automating reorders, and ensuring transparent order tracking.
Example: A chemical supplier using SAP with Adobe Commerce can reduce stockouts, improving customer satisfaction and efficiency.
4. Salesforce: Smarter Connections for Growth
For B2B businesses, integrating Salesforce with Adobe Commerce ensures your sales, marketing, and support teams work seamlessly together.
How Adobe Commerce Helps: Adobe Commerce syncs with Salesforce to share real-time insights on customer activity, purchase trends, and engagement. With this integration, you can tailor campaigns, improve account-based strategies, and forecast sales with precision.
Example: A manufacturer integrating Salesforce with Adobe Commerce can give their sales teams real-time data on client purchasing trends. This boost can upsell success by targeting clients with tailored offers at the right time.
Why Integration with Adobe Commerce is a Game-Changer
Adobe Commerce transforms connected systems into a cohesive, automated ecosystem. By integrating tools like CPQ, CRM, ERP, and AI-driven analytics, businesses gain:
- Operational Efficiency: Cut manual errors and reduce processing times.
- Scalability: Manage growing operations without system bottlenecks.
- Customer Satisfaction: Deliver seamless experiences through personalized catalogs, dynamic pricing, and faster quoting.
With Adobe Commerce as your digital nervous system, your business leads the way.
Turning Disconnected Systems into a Unified Ecosystem
Achieving seamless integration between CPQ, CRM, ERP, and Adobe Commerce doesn’t have to feel like solving a puzzle with missing pieces. By following these five actionable steps, you can simplify the process and create a system that works together effortlessly.
| Steps | What? | Why? | How? | The Result? |
| Audit Your Current Ecosystem | Identify inefficiencies and pinpoint systems that need immediate attention, such as disconnected CPQ tools, outdated ERP processes, or siloed CRM data. | Pricing mismatches between your CPQ and ERP or inventory data delays can frustrate customers and slow down operations. Without clarity, these gaps lead to inefficiencies and lost opportunities. | Map your workflows step by step. For instance, if your CPQ isn’t updating pricing dynamically, trace where the disconnect happens—between tools, teams, or processes—and address it first. Use sandbox environments to safely test potential fixes. | You’ll uncover high-impact opportunities for improvement, prioritizing integrations that close operational gaps and streamline processes, like reducing quoting delays or improving inventory synchronization.Pro Tip: Focus on one pain point at a time. Start with recurring issues like delays in quoting or inventory mismatches—they’re often the quickest wins for operational improvement. |
| Define Data Hierarchies | Establish clear rules to resolve data conflicts across systems, ensuring consistent and accurate information flow. | Without defined hierarchies, mismatches in inventory, pricing, or customer data across platforms like your CRM and ERP can lead to errors, delays, and customer dissatisfaction. | Prioritize a “single source of truth” for each type of data. For example, use your ERP system (like SAP) as the authority for inventory levels and pricing, while your CRM (like Salesforce) focuses on customer interactions. | Consistent, error-free data across all integrated systems, leading to smoother workflows, better decision-making, and more reliable customer experiences.Pro Tip: Start with your most critical data—like inventory and pricing—and ensure it flows seamlessly between ERP and eCommerce systems. Once that’s locked in, address secondary data like customer engagement or marketing analytics. |
| Bridge Legacy and Modern Systems with Middleware | Middleware ensures seamless communication between legacy systems and modern platforms, helping your entire tech stack work together effortlessly. | Without middleware, legacy tools often struggle to integrate with modern solutions, leading to compatibility issues and costly custom development. | Choose middleware solutions that align with your integration priorities and offer future scalability. For example, a manufacturer with a 15-year-old ERP system can use MuleSoft to connect with Adobe Commerce, allowing real-time inventory updates and seamless order tracking. | Middleware enables businesses to retain the functionality of trusted legacy systems while unlocking the flexibility and scalability of modern platforms. This streamlines integrations and keeps your operations running smoothly.Pro Tip: Start with middleware that complements Adobe Commerce’s APIs, ensuring compatibility and flexibility to support additional integrations as your ecosystem expands. |
| Simulate and Test Data Flows | Testing is critical to ensure systems work as expected before going live. | Sandbox environments allow businesses to simulate data flows, identify bottlenecks, and resolve conflicts without disrupting live operations. | Simulations help you answer critical questions: Are pricing updates syncing correctly? Are inventory levels accurate across locations? By addressing these issues in the testing phase, you avoid costly errors during deployment. | Make testing a collaborative effort between IT teams and key stakeholders, ensuring all workflows are accounted for and optimized. |
| Measure and Optimize | Integration doesn’t end at go-live. Measuring post-integration performance ensures continued improvement. | Track key metrics like:Reduced Errors: Data discrepancies and manual errors decrease over time.Cycle Times: Faster quote-to-order or order-to-delivery processes.Customer Satisfaction: Improved feedback from clients on order accuracy and communication. | Use these insights to refine workflows, update data hierarchies, or introduce additional integrations as needed. For example, a distributor might measure an improvement in order fulfillment times post-integration by optimizing inventory synchronization. | Adobe Commerce’s reporting tools make it easy to monitor these metrics and continuously refine your operations.Pro Tip: Document every issue identified during sandbox testing, no matter how minor. Patterns in these small issues often reveal underlying system gaps that can be addressed proactively before they escalate. |
Why These Steps Work
By auditing your ecosystem, defining clear rules, leveraging middleware, testing data flows, and optimizing continuously, you can ensure seamless integration across your business. Adobe Commerce provides the tools and flexibility to simplify these steps, helping you create a digital ecosystem that thrives.
Turning Integration Challenges into Success Stories
When B2B businesses integrate Adobe Commerce with tools like Klaviyo, DotDigital, and Acumatica, the results go beyond operational efficiency—they drive scalable, transformative growth. Here’s how industry leaders have leveraged Adobe Commerce to revolutionize their workflows.
| Case Study | Challenge | Solution | Results | Key Takeaway |
| Duke Project (Manufacturing) | Duke, a global manufacturing leader, faced significant challenges in managing multi-location inventory. Disconnected ERP systems and siloed data caused procurement delays, stock discrepancies, and lost orders. | By integrating Epicor with Adobe Commerce, Duke created a centralized system for real-time inventory synchronization across their global warehouses.Key Actions:Middleware like Celigo bridged the gap between Epicor and Adobe Commerce.Dynamic inventory updates allowed warehouse managers to access accurate stock levels instantly. | Reduced procurement cycle times, ensuring on-time delivery for large-scale orders.Achieved a reduction in stockouts, improving customer satisfaction and loyalty.Improved forecasting accuracy, enabling better demand planning and cost efficiency. | For manufacturers with multi-location operations, Adobe Commerce’s integration capabilities streamline workflows, reduce delays, and enhance customer trust. |
| FHC Project (Wholesale) | FHC, a wholesale distributor of industrial parts, struggled with disconnected customer data. Without real-time synchronization between their Salesforce CRM and eCommerce platform, they couldn’t offer personalized experiences or predict customer needs effectively. | Adobe Commerce was integrated with Salesforce CRM.Key Actions:Real-Time Data Sharing: Customer purchase histories, preferences, and engagement metrics were synchronized for better personalization.Targeted Marketing Campaigns: Salesforce data was used to trigger personalized recommendations and dynamic pricing offers. | Increased customer retention, driven by tailored marketing efforts.Boosted cross-sell and upsell opportunities, resulting in an increase in average order value (AOV).Streamlined sales processes with automated workflows, reducing manual effort. | By connecting Salesforce with Adobe Commerce, wholesalers can deliver real-time personalization that strengthens customer relationships and drives revenue growth. |
Scalable Scenarios for International Growth
For B2B businesses scaling internationally, managing regional pricing and tax compliance can be a logistical nightmare. Adobe Commerce, paired with Pimcore, Akeneo, Hyvä simplifies this by dynamically adjusting pricing based on region-specific variables.
How It Works:
- Regional Pricing Rules: Adobe Commerce configures region-specific pricing based on local demand, tax rates, and shipping costs.
- Demand Forecasting: Pimcore analyzes historical data and local market conditions to predict sales trends, ensuring stock and pricing align with regional demand.
- Dynamic Adjustments: Prices are updated in real-time to reflect changes in demand or cost, ensuring profitability and competitiveness.
Results:
- Improved profit margins by 10% through regionally optimized pricing.
- Enhanced customer satisfaction with localized pricing and seamless checkout experiences.
Use Case:
A mid-sized electronics distributor wants to expand into three international markets. By leveraging Adobe Commerce alongside Pimcore and Akeneo, they streamline regional pricing adjustments, minimize errors, and ensure product catalogs align with local market needs.
Why Real-World Applications Matter
These case studies and scenarios highlight the practical, measurable impact of integrating Adobe Commerce with other enterprise tools. Whether it’s streamlining inventory management, enabling real-time personalization, or scaling internationally, Adobe Commerce empowers B2B businesses to overcome integration challenges and unlock their full potential.
Seamless Integration: The Key to B2B Excellence
Integration is the foundation of scalable growth. Adobe Commerce transforms disconnected tools like CPQ, CRM, ERP, and AI into a unified digital ecosystem, enabling B2B businesses to operate with precision, agility, and customer focus.
But here’s the bigger picture: seamless integration isn’t just about efficiency. It’s about building trust with your customers, reducing friction across workflows, and unlocking growth opportunities that were previously out of reach.
From synchronizing multi-location inventory to automating dynamic pricing and quoting, Adobe Commerce empowers your business to thrive in a complex, fast-moving landscape.
Looking to streamline your operations and future-proof your business?
At HumCommerce, we specialize in designing tailored integration roadmaps that simplify complexity and drive results. Contact us today to learn how Adobe Commerce can be the backbone of your digital transformation.
Frequently Asked Questions
1. What is the biggest challenge in integrating Adobe Commerce with legacy ERP systems?
Legacy ERP systems often lack the flexibility to integrate seamlessly with modern eCommerce platforms. But what makes this integration particularly complex?
The biggest hurdle is data normalization—ensuring that data formats, structures, and workflows align across platforms. Without this, integration can result in data silos, inconsistencies, or even operational breakdowns.
Middleware solutions like Celigo act as a bridge, resolving compatibility issues by standardizing data flows. Celigo connects Adobe Commerce with older ERP systems, automating workflows like inventory updates and order tracking.
Pro Tip: By leveraging middleware, businesses can extend the lifespan of legacy systems while enjoying the scalability of Adobe Commerce.
2. How does Adobe Commerce handle multi-location inventory?
Managing inventory across multiple warehouses is a logistical challenge, especially when scaling operations or serving global markets. So, can Adobe Commerce ensure inventory consistency across regions?
Without real-time updates, discrepancies between warehouses can lead to stockouts, overstocking, and delayed shipments.
Adobe Commerce’s native inventory management module provides real-time synchronization, ensuring that stock levels are accurate across all locations. Businesses can:
- Allocate inventory dynamically based on regional demand.
- Automate stock transfers between warehouses to avoid shortages.
Example: A distributor using Adobe Commerce can reduce delayed shipments by automating stock updates across its warehouses.
3. What’s the ROI of integrating CPQ with Adobe Commerce?
For businesses managing high-SKU catalogs, manual quoting processes are slow and prone to errors. But is integrating CPQ with Adobe Commerce worth the investment?
Without integration, businesses face frequent quoting errors, inefficiencies in approvals, and slower sales cycles, which impact revenue. Businesses integrating CPQ with Adobe Commerce have reported:
- A 50% reduction in quoting errors, resulting in improved client trust.
- A 30% improvement in sales cycle efficiency, enabling faster quote-to-order processes.
Example: A manufacturer, after integrating Epicor KB Max with Adobe Commerce, cut quote approval times in half and increased order conversion rates.
