Industry
Industrial Supply Distributor
Location
Glenview, Illinois, USA
Team
60+ years of distribution experience; partnerships with 250+ manufacturers
Tech Stack
Magento (Adobe Commerce), Akeneo PIM, AWS Cloud
Business
Complexity at Cicero
Company
Overview
Full-line industrial distributor offering 500K+ SKUs from 250+ manufacturers, with deep sourcing and product expertise
Current
State
Massive catalog updated manually; limited digital capabilities for B2B buyers like PO-based ordering and custom pricing
Competitive
Landscape
Operates in a price- sensitive, availability- driven market where speed, accuracy, and customer-specific terms are expected
Customer
Base
Industrial B2B buyers who require bulk ordering, personalized pricing, and consistent inventory visibility to avoid downtime
The Business
Pain
Manual catalog updates across 500K+ SKUs led to 30–40% data errors, affecting order accuracy and buyer trust.
Disconnected systems delayed fulfillment and likely contributed to 20–25% cart abandonment.20–25% cart abandonment.
Missing PO-based ordering and tiered pricing led many B2B customers to bypass the platform entirely.
The HumCommerce
Difference
Centralized Catalog with Akeneo PIM, standardized product data from multiple manufacturers to reduce catalog errors and streamline updates across the platform
Enabled PO-based ordering and customer-specific pricing to support complex B2B sales workflows
Delivered a mobile-friendly buyer portal with shipping lead time visibility & stock availability
Simplified product updates for manufacturers' data, inventory data and pricing updates using Akeneo PIM
Measurable
Business Impact
| PERFORMANCE METRIC | BEFORE HUMCOMMERCE | AFTER HUMCOMMERCE | BUSINESS IMPACT |
|---|---|---|---|
| SKU Management | Manual, fragmented tools | Centralized via | About 40%About 40% fewer catalog errors, enabling scale without increasing IT dependency. |
| Product Data Accuracy | Inconsistent, outdated listings | Automated, structured updates | Upto 50% less manual effort spent on data reconciliation; more accurate product info |
| B2B Ordering Process | No PO-based system or pricing tiers | PO workflows with customer-specific pricing | ~30% faster order processing, improving customer satisfaction |
| Dealer Portal Experience | Legacy interface, low engagement | Mobile-first with real-time inventory | About 50% increase in platform adoption through improved UX and inventory visibility |
| Inventory Visibility | No real-time sync | ERP-integrated inventory updates | Significant drop in fulfillment delays, improving trust and repeat business |
Why HumCommerce?
Engineered for complex B2B manufacturing (not just generic eCommerce)
Deep ERP/CPQ/CRM integration expertise
Custom workflow automation for high-volume, configurable products
Rapid time-to-value measurable ROI in weeks, not months
Proven results: 70+ brands, zero mediocrity