Analytics & Insights
Predict. Personalize. Profit. Transform B2B data into dollars.
Stop guessing what your customers want. Know exactly why they buy, when they’ll order next, and how to keep them coming back—all from the data you already have.
Our partners
Platforms you trust. Results you’ve never seen.
The Edge You Need To Outperform
Why B2B eCommerce leaders rely on data
Know Your Buyers Inside Out
B2B buyers research, compare, and seek approvals before purchasing.
With analytics, you can track buyer intent, identify purchase barriers, and personalize their journey—so they convert faster and return more often.
Stop Wasting Ad Dollars
Not every marketing channel is worth your ad spend.
Analytics reveals which campaigns, keywords, and sources drive high-value buyers, helping you optimize spend, improve ROI, and eliminate wasted budget.
Never Run Out, Never Overstock
Stockouts cost sales. Overstocking ties up capital.
AI-driven demand forecasting ensures you always have the right products at the right time, reducing stockouts, improving fulfillment, and keeping cash flow steady.
Fix Friction, Increase Conversions
Slow load times? Confusing checkout? Missing payment options?
Analytics tracks every customer touchpoint—highlighting friction areas that impact conversions. The result? A frictionless buying experience that keeps customers engaged.
Smart Pricing to Maximize Margins
Pricing impacts profitability—but are you pricing correctly?
Analytics uncovers trends in purchasing behavior, seasonal demand, and competitive benchmarks, allowing you to adjust pricing dynamically for higher margins and better cash flow.
Optimize Bulk Orders and Partnerships
B2B sales depend on bulk orders and distributor performance.
Analytics uncovers buying patterns, regional demand, and reorder cycles—helping businesses optimize procurement and partnerships.
Insights Beyond Websites
B2B buyers interact beyond websites.
Analytics tracks behaviours across mobile apps, kiosks, and physical retail integrations, so you gain a 360° view of customer behavior wherever they shop.
The Analytics That Drive Growth
The raw data into revenue boosting insights
Customer Journey Analytics
Where are buyers
bailing?
Customer Journey Analytics
Your site is getting traffic, but are those visitors converting? Heatmaps, session recordings, and behavioral analytics uncover exactly what’s working and what’s not.
Product Performance Insights
Which products are your
real money-makers?
Product Performance Insights
Operational
Analytics
Say goodbye to
“out-of-stock”.
Operational Analytics
How We Make It Work
Your data has answers — let’s find them!
Data Collection
Data Collection All your data, unified in one place.
From your eCommerce platform, CRM, and third-party systems, we consolidate customer interactions, sales patterns, and operational data—laying the foundation for smarter decisions.
Performance Analysis
Performance Analysis Raw numbers become meaningful insights.
Our AI-driven analytics uncover customer behaviors, sales trends, and operational performance to reveal hidden bottlenecks and growth opportunities—helping you optimize every stage of the buying journey.
Visualization
Visualization Insights that are easy to act on.
We turn complex data into real-time dashboards that highlight key metrics like conversion rates, cart abandonment, and revenue trends—giving you an at-a-glance view of what’s working and what needs attention.
Strategy Development
Strategy Development Insights turn into action.
We translate insights into high-impact strategies—whether it’s dynamic pricing, inventory forecasting, or hyper-personalized marketing campaigns—so you can drive conversions, improve retention, and boost profitability.
Optimization & Continuous Improvement
Optimization & Continuous Improvement Ecommerce never stands still—neither should your strategy.
With predictive analytics, A/B testing, and automated tracking, we fine-tune your approach, ensuring you adapt to market shifts, meet evolving customer demands, and sustain long-term growth.
Case Studies
Get a close look at
how we’ve made a difference
Manufacturing | Magento 2.4.4 Compatibility
Optimized quoting and sales workflows through Salesforce, CPQ, and Duchess Integration, enabling faster, error-free quoting.
+88%
faster
quoting
100%
real-time
data sync
Manufacturing | Magento 2.4.4 Compatibility
Automated quoting and eliminated pricing errors through Epicor CPQ & Magento Integration, enabling seamless B2B eCommerce scaling.
+75%
faster
workflows
100%
real-time quoting
accuracy
Industrial Manufacturing | Akeneo PIM
Enhanced product management and B2B ordering with Akeneo PIM, million+ SKU imports, and a custom PO system for faster procurement.
+1 Million
SKUs managed effectively
Work with Us
Ready to see how data can transform your eCommerce?
Resources
Stay ahead. Insights for your ecommerce growth.
FAQs
What is analytics in eCommerce?
eCommerce analytics involves collecting, analyzing, and interpreting data to make data-driven decisions that optimize online business performance. By understanding customer behavior, businesses can increase average order value, improve customer lifetime value, and enhance overall profitability.
Which is better: Google Analytics or Adobe Analytics?
The choice depends on your business needs. Google Analytics is ideal for startups or smaller businesses, while Adobe Analytics excels for enterprises requiring advanced analytics and eCommerce analytics capabilities. With features like customer insights, customizable reporting, and robust segmentation, Adobe Analytics is perfect for large-scale businesses with complex needs.
How does data analytics improve customer experience?
Data analytics transforms raw data into actionable insights, enabling eCommerce optimization. By using tools like a customer journey map, businesses can identify pain points, enhance personalization, and deliver seamless shopping experiences tailored to customer needs.
What are the key SEO metrics to track in Adobe Analytics?
Important SEO metrics to track in Adobe Analytics include:
- Organic traffic: Understand how many users come from search engines.
- Bounce rate: Measure how often users leave your site without engaging further.
- Time on page: Gauge user engagement with content.
- Conversion rates from organic search: Evaluate the effectiveness of your SEO efforts.
- Keyword performance: Identify high-performing keywords to optimize your SEO strategies.
What role does data security and compliance play in eCommerce analytics?
Data security and compliance are essential in eCommerce analytics to protect sensitive data and maintain customer trust. Ensuring proper encryption, adhering to regulations like GDPR, and implementing strict access controls safeguard sensitive information and enable businesses to analyze data responsibly.
