Get Started

All things eCommerce,
all in one place.

A curated collection of strategies and insights for thriving in the

eCommerce space.

All

Recent blogs

Cover image for a guide comparing B2B AI assistants and generic chatbots for manufacturers. The illustration highlights a spec-level evaluation framework covering ERP integration, customer-specific pricing, product catalog intelligence, technical document retrieval, RFQ support, inventory visibility, and quote automation, helping manufacturers assess which AI solution is best suited for complex B2B buying workflows.

B2B AI Assistant vs Generic Chatbot: The Spec-Level Evaluation Guide for Manufacturers

TL;DR Most manufacturers and distributors already know their generic chatbot isn’t working. It can’t pull contract pricing, it doesn’t understand alphanumeric SKUs, and it treats every buyer like a first-time

The business case for AI in B2B eCommerce, illustrating how manufacturers and distributors can calculate AI ROI, measure cost savings and revenue impact, and build a data-backed case for CFO approval.

The Business Case for AI in B2B eCommerce: How to Calculate ROI and Win CFO Approval

TL;DR Every support ticket your team fields for a routine question – “What’s my contract price on this SKU?” or “Is this part compatible with my existing setup?” – carries

B2B AI personalisation comparing account-level and buyer-level personalisation for manufacturers. The visual highlights how AI can tailor product recommendations, pricing, content, and buying experiences based on company account data and individual buyer behaviour.

B2B AI Personalisation: Account-Level vs Buyer-Level Personalisation for Manufacturers

TL;DR Why This Matters for manufacturing and distribution You’re in a quarterly business review. Self-service order rates are flat. Your Adobe Commerce storefront treats every logged-in buyer the same, despite

Cover image for a NetSuite and Adobe Commerce B2B integration guide, illustrating ERP and eCommerce data synchronization for customer-specific pricing, inventory, orders, product data, and account management across manufacturing and distribution operations.

NetSuite + Adobe Commerce: The Complete B2B Integration Guide for Manufacturers and Distributors

TL;DR Manufacturers and distributors running Oracle NetSuite ERP alongside Adobe Commerce face a persistent problem: their storefront and back office don’t speak the same language. Pricing updates lag behind contract

What Does B2B eCommerce Implementation Actually Cost in 2026? A Transparent Breakdown

TL;DR The real cost of building a B2B ecommerce platform isn’t what your agency quotes you. It’s what you discover six months into the project when ERP integration scope doubles,

Cover image for a guide comparing essential versus unnecessary B2B eCommerce software features. It highlights how manufacturers and distributors can evaluate vendor claims, prioritize capabilities such as ERP integration, customer-specific pricing, inventory visibility, and self-service ordering, and select a platform based on business requirements rather than marketing promises.

B2B eCommerce Software: What You Actually Need Versus What Vendors Pitch You

TL;DR B2B ecommerce software is a commerce platform purpose-built for business-to-business transactions. It handles customer-specific pricing, multi-buyer company accounts, purchase order workflows, and real-time ERP integration as core functions rather

BROWSE ALL BLOGS

Cover image for a guide comparing B2B AI assistants and generic chatbots for manufacturers. The illustration highlights a spec-level evaluation framework covering ERP integration, customer-specific pricing, product catalog intelligence, technical document retrieval, RFQ support, inventory visibility, and quote automation, helping manufacturers assess which AI solution is best suited for complex B2B buying workflows.

B2B AI Assistant vs Generic Chatbot: The Spec-Level Evaluation Guide for Manufacturers

TL;DR Most manufacturers and distributors already know their generic chatbot isn’t working. It can’t pull contract pricing, it doesn’t understand alphanumeric SKUs, and it treats every buyer like a first-time

The business case for AI in B2B eCommerce, illustrating how manufacturers and distributors can calculate AI ROI, measure cost savings and revenue impact, and build a data-backed case for CFO approval.

The Business Case for AI in B2B eCommerce: How to Calculate ROI and Win CFO Approval

TL;DR Every support ticket your team fields for a routine question – “What’s my contract price on this SKU?” or “Is this part compatible with my existing setup?” – carries

B2B AI personalisation comparing account-level and buyer-level personalisation for manufacturers. The visual highlights how AI can tailor product recommendations, pricing, content, and buying experiences based on company account data and individual buyer behaviour.

B2B AI Personalisation: Account-Level vs Buyer-Level Personalisation for Manufacturers

TL;DR Why This Matters for manufacturing and distribution You’re in a quarterly business review. Self-service order rates are flat. Your Adobe Commerce storefront treats every logged-in buyer the same, despite

Cover image for a NetSuite and Adobe Commerce B2B integration guide, illustrating ERP and eCommerce data synchronization for customer-specific pricing, inventory, orders, product data, and account management across manufacturing and distribution operations.

NetSuite + Adobe Commerce: The Complete B2B Integration Guide for Manufacturers and Distributors

TL;DR Manufacturers and distributors running Oracle NetSuite ERP alongside Adobe Commerce face a persistent problem: their storefront and back office don’t speak the same language. Pricing updates lag behind contract

What Does B2B eCommerce Implementation Actually Cost in 2026? A Transparent Breakdown

TL;DR The real cost of building a B2B ecommerce platform isn’t what your agency quotes you. It’s what you discover six months into the project when ERP integration scope doubles,

Cover image for a guide comparing essential versus unnecessary B2B eCommerce software features. It highlights how manufacturers and distributors can evaluate vendor claims, prioritize capabilities such as ERP integration, customer-specific pricing, inventory visibility, and self-service ordering, and select a platform based on business requirements rather than marketing promises.

B2B eCommerce Software: What You Actually Need Versus What Vendors Pitch You

TL;DR B2B ecommerce software is a commerce platform purpose-built for business-to-business transactions. It handles customer-specific pricing, multi-buyer company accounts, purchase order workflows, and real-time ERP integration as core functions rather

Illustration for "Why B2B eCommerce Projects Fail and How to Ensure Yours Succeeds." The cover highlights the common causes of B2B eCommerce implementation failures, including poor ERP integration, inaccurate customer-specific pricing, incomplete product data, weak user adoption, and inadequate testing. It conveys a roadmap to successful implementation through careful planning, seamless ERP connectivity, data accuracy, stakeholder alignment, and comprehensive pre-launch validation for manufacturers and distributors.

Why B2B eCommerce Projects Fail and How to Ensure Yours Succeeds

TL;DR Why This Matters for manufacturing and distribution Picture your next quarterly review. The CEO asks why the ecommerce replatform is six months behind and 40% over budget. Your Adobe

Illustration for "B2B Customer-Specific Pricing in eCommerce: Automate What Sales Reps Currently Do Manually." The cover depicts a B2B eCommerce portal integrated with an ERP system that automatically applies customer-specific contract pricing, volume discounts, negotiated price lists, and account-based pricing rules. It emphasizes replacing manual sales rep pricing tasks with real-time pricing automation, improving quote accuracy, faster ordering, and a seamless self-service buying experience for B2B customers.

B2B Customer-Specific Pricing in eCommerce: Automate What Sales Reps Currently Do Manually

TL;DR Every pricing question that hits a sales rep’s inbox is a symptom of the same root problem: your ecommerce portal doesn’t know what your ERP knows. For manufacturers and

Illustration for "Acumatica + Adobe Commerce: ERP Integration Guide for Growing B2B Distributors." The cover depicts seamless integration between Acumatica ERP and Adobe Commerce, highlighting real-time synchronization of customer accounts, contract pricing, product catalogs, inventory, orders, and invoices. It emphasizes a connected B2B commerce experience that enables accurate pricing, live inventory visibility, automated order processing, and scalable digital sales for growing distributors.

Acumatica + Adobe Commerce: ERP Integration Guide for Growing B2B Distributors

TL;DR Why This Matters for distribution Picture this: you’re in a quarterly operations review, and the VP of Sales drops a report showing 47 orders from last month where customers

Cover image for a guide on B2B eCommerce replatforming, explaining when manufacturers and distributors should migrate to a new commerce platform and how to execute the transition with minimal operational disruption through phased migration, ERP integration, data synchronization, and business continuity planning.

B2B eCommerce Replatforming: When to Migrate and How to Do It Without Disrupting Operations

TL;DR Magento 1 reached end-of-life in June 2020, yet a surprising number of manufacturers and distributors still run their B2B storefronts on it. Every month that passes increases security exposure,

Cover image for a guide on AI-powered B2B RFQ automation, illustrating how manufacturers and distributors can reduce quote turnaround from 90 minutes to 5 minutes by automating RFQ intake, product matching, pricing, ERP validation, and proposal generation while improving accuracy and response speed.

How AI Automates the B2B RFQ Process: From 90-Minute Quotes to 5 Minutes

TL;DR A sales rep gets an RFQ from a long-standing account. They open the ERP, cross-reference pricing tiers, check stock across two warehouses, pull up the customer’s contract rates, and

Cover image for a guide on assessing conversational commerce readiness for B2B manufacturers and distributors, highlighting a framework to evaluate product data, ERP integration, customer-specific pricing, inventory visibility, and AI-powered buying experiences before deploying conversational commerce.

Conversational Commerce for B2B: The Readiness Assessment for Manufacturers and Distributors

TL;DR Why This Matters for manufacturing and distribution Picture a quarterly business review where your CEO asks why 40% of quotes still require manual re-entry between Adobe Commerce and Epicor

No more posts to show