For a successful eCommerce website, it’s always important to give the customer experience.
Besides this, an easy user interface design for a Magento store should be provided as well.
This means that through Magento UX design, the store owner can establish a smooth environment to shop.
Did you ever happen to buy from a website after noticing a spelling error? No, right? Well, at least my guess is that you won’t.
How come? After all, it is a fairly common mistake, right? Perhaps their products or services were commendable and would have been satisfactory.
In the end, we do not purchase from a site that has a spelling mistake. Or rather, no one purchases from a badly designed website.
This stems from the fact that we do not trust such websites. Even if their products or services are great, the fact that their website looks bad is enough for the potential customers to lose my trust.
This Graphic Designer’s Portfolio can have very great services but is stripped of its credibility optional to design.
Such a website’s owner surely wants to get gigs, but having such a layout is not very promising. This is why the Magento UX Design in your B2B eCommerce website is so important.
In B2B, a single customer’s value can be an extremely large one, so you don’t want to lose out on them because of botched design, right? So, let us discuss more of these tips.
This article will help you provide the best User experience design practices for Magento so that you don’t lose out on some eager customers.
Before we begin, however, we will try to clarify certain questions that you would have.
What is User Experience (UX)?
User experience or UX captures an individual’s experience while using a particular product, website, or even a service.
It also entails their perceptions, emotions, and attitudes toward those events. Simply put, it covers the viewing of using a service or product in an effortless and delightful manner.
The activity of constructing a product, website, or service and making sure that it provides a positive user experience is what is referred to as UX design. This entails:
- Determining what the users need and would prefer
- Finding what causes them difficulties
- Coming up with approaches and designs that will satisfy their needs and wants
To meet such goals, UX designers have tools and techniques including:
- User research
- User testing
- Prototypes
- User interface design
Such methods and techniques are employed in the creation of user-friendly, appealing, and functional services and products.
A positive user experience is very important because it will:
- Improve customer satisfaction
- Enhance customer retention
- Increase product or service usage
- Decrease the need and costs for user assistance
- Enhance image and reputation
- Enhance profitability and achievement of objectives.
The Importance of Magento UX Design in B2B eCommerce Stores
Several reasons explain why Magento UX design is important in B2B eCommerce stores:
- Increased conversions: When users are able to easily find the products that they need to purchase, the customer experience is enhanced. Increased engagement has a direct correlation to higher conversion rates, increased revenue, and greater success for the businesses.
- Improved customer satisfaction: A B2B customer usually has a myriad of needs and requirements. UX design can improve the purchasing experience greatly by improving customer satisfaction and encouraging repeat business.
- Reduced support costs: A well implemented Magento UX design makes it easier for customers to find the products they are looking for, thus reducing the need for customer support. This shifts the burden from customer service and support teams, enabling them to focus on core business processes.
- Competitive advantage: B2B eCommerce is one of the most competitive sectors and customer support is what can set one apart from the competition. Providing an exemplary UX is one way to give a business an edge.
- Brand perception: Improved UX fosters positive brand perception which is crucial to building reputation of a B2B eCommerce. This trust can be translated to loyalty from clients and overall more revenue and success for the business.
Magento UX design is a vital element for B2B eCommerce systems. After all, a professionally outlined design can help to:
- Enhance the satisfaction levels of visitors as well as consumer conversion goals
- Lower customer service expenses
- Establish a point of differentiation
- Increase the goodwill of the brand
You now understand the value of Magento UX design in your eCommerce stores. Let’s discuss some of the best practices that you can implement to improve the UX design of your Magento store..
10 Best Magento UX Design Practices
1. Keep simple and effective navigation
Effective navigation will keep the visitors wanting to stick around your site. Ensuring a proper hierarchy helps visitors who use your site know what pages exist and which pages will be appealing to them.
At some point, customers might give up in frustration, which can result in the loss of potential customers.
A simple and effective navigation strategy on your eCommerce website can enhance accuracy of the user experience. Achieve this with the following tips:
- A clear and concise menu: Ensure that your menu is user-friendly and easy to read. Use only simple, short descriptive terms for every category, and limit the number to seven items in your menu at most.
- Use breadcrumbs: Breadcrumbs help users track where they are on your website, allowing them to retrace to previous pages quickly.
- Mobile Optimization: Using mobile devices for shopping is common these days, so it is equally important to have navigation systems to perform well on smaller screens. Do this with responsive designs and consider a hamburger Menu on smaller displays.
- Do adequate testing: As with anything, simple testing is important. Use user testing to evaluate how well the system works and employ analytics to discover what range of users is experiencing issues with the site.
If you need to structure your navigation bar, consider using a collection approach.
Proper execution of the provided guidance may result in meeting user expectations faster, allowing users to quickly access the information they are searching for, as well as helping boost sales profits.
2. Manage categories
Managing categories is one of the most critical components in web design.
Without them, users will have a more difficult time locating the information and products they require on your site as well as moving around the website easily.
Searching and navigating different online platforms become much simpler with categorization.
Organizing and simplifying the user’s quest for the necessary data lowers stress and confusion.
Such steps that focus on user retention will greatly improve the experience desired by web visitors.
Moreover, it is easier to implement strategies that focus on the SEOs given the ability to quickly index and understand the site, as these categories do aid in the process.
Improved ranking and site traffic can result from proper coding techniques that can be utilized on the webpage.
It is equally important to understand your audience’s expectations alongside their needs while creating categories for your Magento website.
The categories should matter to the users and should also be structured in a logical manner.
One should also be careful not to set too many categories or too many levels of subcategories which would make it difficult for the audience to retrieve the necessary information.
Categories are helpful in enhancing the design as well as making the websites more usable, navigable, and accessible to their users.
3. Have detailed product pages
For B2B eCommerce sites, detailed product pages are a good UX design practice as they assist in providing necessary information needed to purchase a product.
Unlike B2C eCommerce sites, B2B customers tend to demand more comprehensive information about a purchase.
Trust building between customers and businesses may be enhanced, and the odds of achieving a sale are increased with better B2B eCommerce product descriptions.
These are some of the reasons that make the development of product pages integral to B2B eCommerce websites:
- Customer comprehension of the product: A thorough grasp of the buying products is essential for B2B customers with multi-faceted demands. Well-detailed product pages offer the required information customers need to understand the product features, benefits, and uses.
- Comparison ease: Before settling on a decision, B2B customers look for products from different vendors. With detailed product pages, customers can make comparisons which would otherwise be difficult without such information.
- The potential for building trust and credibility escalates: Detailed product pages provide potential clients with accurate information about products which builds trust and credibility, which in turn helps in building customer loyalty and repeat business.
Trust and credibility are built by detailing important information about services and products offered on the B2B eCommerce website, which eventually results in repeat business. - Boosts satisfaction and lowers the number of support calls: By detailing the different products and services offered on B2B eCommerce websites, customers will be more satisfied and rely less on customer support. This enhances customer expectations and satisfaction while reducing the burden on panel members supporting the customer.
Good Magento UX design requires B2B eCommerce websites to have detailed product pages since it is a huge determinant when it comes to customer operative and decisional satisfaction. Having clear product pages can help in building trust and increase customer sales revenue..
4. Keep your homepage informative
Informing B2B customers with all pertinent information can improve your Magento UX design by letting them know the scope of the site and how they can use it.
Customers in B2B eCommerce are usually specific about what they want which means they value their time and don’t want to waste it by searching for information on your website which directly relates to them.
Below, I present some factors that make the B2B eCommerce homepage useful for good UX:
- Delivers a strong value proposition: The homepage must explain the business’s scope, what products or services it sells, and how it benefits the probable customers. By giving this information beforehand, visitors will be able to assess how the company can assist them, and whether or not it is worth their time to look deeper into the site.
- Builds credibility and trust: In B2B eCommerce, customers tend to have greater demands from the company they will be dealing with. By giving concise and thorough information about your company and its offerings, you can generate credibility and build trust with prospective buyers.
- Supports SEO: A well-designed homepage with long informative content can assist search placement marketing efforts. Once you include relevant keywords and phrases alongside links to other pages in your site, your site will rank higher in search engines and reportedly receive more visitor traffic.
The need to provide information on the B2B eCommerce homepage is quite an important UX practice because it helps a visitor appreciate what your company offers, improves trust and credibility, enhances navigation as well as assists in SEO activities. Prioritizing these aspects can enhance user experience and improve the chances of turning visitors into customers.
For this reason, being B2B eCommerce SEO savvy is beneficial to delivering a worthwhile user experience. By taking a little care in filling out meta tags and image alt texts, website designers can greatly enrich visitor’s understanding of the firm’s offerings. Such SEO efforts are bound to build rapport with potential customers as they ease them into realizing the value that the company can provide to them.
Deliberating a well-optimized homepage meta tags, including the various images the company owns, and the rights image content captions, can bolster SEO efforts, attract more potential users, and better yet introduce to them the firm’s offerings.
As a result, there is a greater expectation that the users will easily connect and actively engage with the business conveniently leading to a great conversion ratio.
5. Optimize the search bar
There are countless eCommerce search bars that are set up to be horrendous.
Most websites fail to make good use of the site-wide search functionality. It’s common for results to be absent or for them not to make sense in regard to the search phrase you entered. eCommerce businesses need to set up their search functionality once and for all.
There are times when it may be better to just completely remove the search bar from the website, however, once again, that is not something one can do knowing how useful it can be. So, instead, you can just make the search bar more optimized, as it can improve your customer satisfaction a lot.
6. Page Checkout and Wishlist Optimization
Making design changes to the checkout page and wishlist of a B2B eCommerce website is a good practice because those adjustments may help create a better user experience which can lead to increased sales.
The following are the considerations:
- Less complicated purchasing actions: Having an optimized checkout page streamlines the purchasing process so that there are shorter paths in how a customer can complete a purchase. This may lessen the abandonment of shopping carts and improve sales likelihood.
- Calls to Action: Simplifying the checkout stage can help customers complete their purchases faster and with greater ease. By integrating graphics that highlight calls to action, customers will have an easier time moving through the checkout funnel.
- Data and Information: Allowing customers to create lists can aid them wishlists so the products can be easily retrieved later. This helps them locate the necessary products more easily and increases the likelihood of them returning to your site and making a purchase.
Optimizing the checkout page and wishlist of a B2B eCommerce website can increase user experience and conversions; therefore, it makes sense from the business and UX design perspective as well.
7. Manage media efficiently
Media is an important use experience design element and contributes to the best practices of Magento for your B2B eCommerce store.
In order to ensure that your customers have an engaging and personalized experience, Magento has an array of features and capabilities. However, these features can only be fully utilized if the media is accurately used.
Here are ways through which the best practices of UX Magento can be supported by media for your B2B eCommerce store.
- Product Images And Videos: Any eCommerce store needs high quality images and videos of the products as it enhances the customer’s ability to make informed purchases. Evidence indicates that a substantial portion of those in B2B markets often need assistance while making large or multi-faceted purchases; thus, complex images and videos of the products can greatly help them.
- User-Generated Content: Customer reviews, ratings and images are some of the types of user-generated content and can serve as social evidence for building company credibility. This stance also creates an informed customer base as well as a brand community.
- How to Personalize User Experience with Magento 2: The features for media in Magento will assist you in crafting an unparalleled experience for every single one of your customers. Images and video media can also be featured to enhance relevancy to your customers for product offers, promotions, and many types of content.
- Mobile-first approach: Any online store can benefit from the usage of responsive designs as the world shifts towards mobile devices as the primary means of accessing the internet. Images and video media should be optimized for all screen sizes to provide a pleasant user experience across the board.
- Hierarchy: To do this, the design must clearly show the structure of information and provide features of prioritizing different parts. Media, such as images and videos, can tremendously assist in achieving a well-defined visual hierarchy for your eCommerce store.
Media is critical in following the best Magento UX design practices for your B2B eCommerce store. Highly creative and engaging product videos, images, user-generated content, how to personalize user experience with Magento 2, responsive design, and visual hierarchy can achieve an unparalleled user experience that promotes increased conversions and fosters loyalty.
8. Optimize Your Website Loading Time with Lazy Loading
Lazy Loading is a Magento UX design strategy that allows optimizing website performance by loading content only when the user starts scrolling down the page.
This technique eliminates the need for loading all site content at the same time, enabling users to view the content almost instantly.
Importance of Lazy Loading:
- Faster Page Loads: Users can find information sooner since new content only loads as required.
- Reduced Bandwidth Usage: Non-essential videos or images are only downloaded when absolutely necessary. This serves as a great advantage for people out and about on mobile devices.
- Improved Search Rankings: Because search engines favor faster-loading pages, using lazy loading will improve your ranking on the web as well as site traffic.
- Enhanced User Engagement: Customers are more inclined to browse your site if it responds quickly and is devoid of lag.
Best Practices for Lazy Loading:
- Implement lazy loading to images, videos, and iframes positioned off the screen at first glance, also known as “above the fold” content.
- Claim the use of loading=”lazy” HTML attribute in your IMG tag to use modern techniques to lazy load.
- Check whether the implementation of lazy loading results in decreased performance of your website due to the loading of important high-priority content.
Lazy loading enables an optimized and smooth B2B eCommerce experience for ecommerce site visitors, most especially on pages that are content heavy.
9. Utilize Purposeful Micro-Interactions to Enhance User Experience
Micro-interactions are small animations or reactions to user actions. These features can be implemented in your Magento store to boost usability and enjoyment.
What Makes Micro-Interactions Significant:
- Visual Affirmation: Users feel more confident when they are presented with feedback that validates their actions, such as clicking a button or adding an item to the cart.
- Optimized User Experience: Animations assist users during tricky procedures such as checkouts and submitting forms.
- Branding: They help polish the reputation of the website, making it look contemporary and lively.
- Error Mitigation: Features like real-time input validation minimize the chances of mistakes by users.
Best Practices for Micro-Interactions:
- Add-To-Cart Animation: When an item is added, show a brief animation to confirm.
- Hover Effects: When a user hovers over buttons or links, highlight them as a demonstration that they can be clicked.
- Loading Icons: Use indicators that demonstrate progression while actions are being taken.
Micro-interactions make the interactions more interesting leading to users spending more time on the site resulting in more conversions.
10. Support for multiple languages and currencies
The ability to offer multi-language and multi-currency support is one of the crucial Magento user experience practices in businesses operating globally.
What Multi-Language And Multi-Currency Features Achieve:
- Global Accessibility: Appealing to new customers from new regions and countries by providing content in a variety of languages. Instead of multi-currency, utilize the currency of the specified region.
- Expanded Trust: Users tend to buy more as they do not have to deal with translation or conversion issues when reading product descriptions or checking out prices.
- Search Engine Optimization Benefits: Region specific content means better search engine ranking in various markets.
- Reduction in Compliance and Tax Necessities: Set taxes and policies specific to a region in order to provide a seamless purchasing experience.
Tips for Implementation:
- Leverage Magento’s native multi-currency and multi-language support for smoother integration.
- Use Geolocation tools to automatically set the relevant language and currency based on the user’s location.
- Enable manual setting of language and currency by the user for greater flexibility.
By enabling localization, satisfaction and sales can be improved, thus fostering deeper relationships with customers.
Free Comprehensive Checklist For Best UI Practices
In order to use these strategies efficiently, get our Free Comprehensive Checklist for Best UI Practices by clicking the link. It contains:
- Navigation: Rules on how to form natural menus.
- Mobile Optimization: Operations to make mobile experience smoother.
- Product Page Design: Guidelines for well-crafted and informative pages.
- Performance Metrics: Useful values to determine in tracking UX Magento success.
- Accessibility: Validating WCAG (Web Content Accessibility Guidelines) compliance for your website.
Make a B2B Magento store which is different from the rest and truly adds value to your clients by following this checklist.
Conclusion
Those are a few tips on Magento UX design that seek to enhance the credibility of B2B eCommerce shoppers.
In a nutshell, the fine details of the Magento user experience will garner trust of the visitors. The requirements above will assist in avoiding harm to your user’s experience.
While these steps are sufficient to boost any B2B UX design, feel free to reach out to HumCommerce Web Solutions Magento UX design experts if you need a more personalized approach. Expect a design that users can respond positively to while wanting to visit your site again.
If you liked this article, you can also consider reading:
- Key Points To Consider Before Choosing a Magento Agency
- 10 Must-Have Magento B2B Extensions For Your Business
- 5 Common Magento SEO Issues and How to Fix Them
