When it comes to customer services, not just introverts, most of us hate talking to the support staff. They often make us wait a long time, missing out on addressing some queries, and we regret making that call.
Now, don’t get me wrong. Not all customer services are like that.
There are companies that provide excellent customer services through support staff.
But that still doesn’t make it the most effective way of providing customer service. There are many other ways an organization can provide it.
One such efficient way is using a chatbot on your website.
What Is A Chatbot?
A chatbot is an automated program with a set of rules used on the website to assist the visitor in providing information.
Imagine you’re browsing through a website, and you’re not clear about something they’ve mentioned. Who would you ask?
No one could be a better choice than the company clearing or answering your question.
This is where a chatbot will be well represented on the company’s behalf.
With most potential questions of the visitors already fed, it answers them in no time, providing an excellent user experience for your visitors.
How Does A Chatbot Help Your eCommerce Store?
When it comes to eCommerce, engaging customers becomes very important.
Holding your customers over a phone call, making them wait for email support, doesn’t work anymore. Nowadays, customers are used to instant responses from chatbots.
Chatbots for eCommerce websites engage your customers by answering their questions immediately and providing them with any information they require.
This increases the chance of the customer purchasing on your website, making chatbots unavoidable for any eCommerce website.
That being said, let’s get into why you’re here for:
10 Ways eCommerce Chatbots Boost Your Sales And Customer Experience
1. 24/7 Availability For Customers
The benefit of a chatbot over humans is that they tirelessly answer the repetitive questions asked by the customers without any frustration. They also do that 24/7.
While the chatbots can answer the users with most questions, they won’t be able to respond in some cases. They will redirect them to a human customer care representative to answer those questions in such cases.
2. Offers Excellent Customer Support
The interaction between humans and chatbots is changing due to the vast improvement in AI technology.
Chatbots can now build interactive conversations with humans by linking different questions and providing personalized answers to customers.
The difference between human and chatbot interaction is reduced day by day. While they are not completely done yet, they still serve as an excellent tool to answer simple questions of your customers.
Also, there are situations where human support may not be a perfect way.
For example, customer care representatives often work different shifts. This can be a problem for the customer, as every time they contact customer care service, they have to explain the entire issue to a different person.
The case is different with eCommerce chatbots. You can narrow it down to the kind of issue that you’re facing with a click of a few buttons, saving you time, effort, and awkwardness of encountering a person.
3. Saves Time
One of the reasons why customers love chatbots is because they are the ultimate time savers for them.
With the introduction of chatbots, they no longer have to wait for a reply to their mail nor have to face the long hold over voice calls for human support.
4. Manages Large Volume Of Customers
With customer care representatives, you can only provide support to limited customers. There are chances that some customers might not get the help they need or have to wait for a long time to connect with a customer service representative.
With chatbots, no matter how many customers require customer support, you’ll be able to provide customer support to every single one.
5. Acts As Your Salesperson
Chatbot also acts as your salesperson by instantly providing the customer with all the information about any product or service they might be interested in.
This increases their chance of purchasing products and services compared to waiting for the salesperson to answer them, then making a decision.
This way, chatbots become an alternate sales channel for your business, potentially increasing your sales.
6. Collects Valuable Feedback From Customers
Chatbots not only provide helpful information to the customers, but they also collect valuable feedback to improve things from the business end.
Not just that, it also helps you prevent your company’s bad reputation.
Customers often leave a bad review if unsatisfied with the product or service offered. These reviews could affect the reputation of your company.
Chatbots avoid this by directly collecting customer feedback and directing them to necessary teams if they face any issues.
This saves the company from having a negative impact and solves the customers’ problems. It becomes a win-win situation.
7. Better Usage Of Human Resources
Rather than wasting your human resources on such a repetitive task, you can assign them to more complex tasks using a chatbot on your website.
By taking care of your customers with inquiries, the eCommerce chatbot frees your employees from this job and allows them to focus on more critical human tasks, bringing effective results for your business.
8. Cost-Effective
Chatbots are better than humans at handling multiple tasks at the same time.
It also means that you no longer need to pay a salary to someone for managing support tickets, ultimately eliminating additional costs for your business.
You can get it set up on your website for reasonable prices. By choosing from a list of chatbots for eCommerce websites, your site will be up and running with a chatbot ready to serve customers.
9. Easy Installation
We’ve seen how cost-effective chatbots are. Now it’s time to know how they’re even easier to set up.
You’re mistaken if you think that chatbots require significant time to set up and continuous supervision.
Ecommerce chatbots are simple to set up and, once integrated, take care of most buyer needs.
If you think this is out of your area of expertise, you can always contact eCommerce digital agencies to set up chatbots on your website.
10. Provides All The Information The Customer Needs
Ecommerce chatbots act like a perfect knowledge center for your visitors.
They provide customers with most kinds of information, helping them through browsing the website at various stages.
They even encourage the visitors to purchase a product by giving them the required information, even if it’s not their intention.
So, What Are You Waiting For?
As discussed in this article, eCommerce chatbots have many advantages over humans in offering simple support to website visitors.
And now that you know they’re not that expensive and are very easy to set up, what are you waiting for?
They are one of the effective tools that help boost your sales by saving time for you and your customers and reducing human efforts.
You’ll be missing out on one of the best ways to offer support to your visitors if you’re not implementing chatbots on your website.
Also, you might be able to see higher conversion rates on your website because of chatbots. They reduce the cart abandonment rate by providing instant information and clarification, contributing to higher conversion rates.
These reasons are likely to convince you to add a chatbot to your website and gain an edge over your competitors in providing excellent customer service while increasing your sales.
