How to Do Magento Image Optimization for Your Online Store

However, if you’re thinking of coming up with a store on Magento 2, keep in mind that your game will excessively revolve around visuals. Hence, Magento Image Optimization will play a crucial role here.

Be it content on social media or product images, your online buyers want to see what they’re buying and engage thoroughly with the site before making a decision. In fact, a study stated that 3D product images could increase conversion by up to 250%. 

However, there’s a crucial issue with these images. They end up slowing down the website. After all, the more the number of images on the site, the higher will be the load time. But don’t worry. You still have a way to deliver both attractive and fast websites. And that is through Magento image optimization. 

So, in this post, let’s find out how to do Magento image optimization for your online store to decrease the load time and attract more and more customers.

What is Magento Image Optimization?

Before knowing about Magento image optimization, let’s first understand image optimization. So, image optimization is the process of improving how images are handled on any website. This process includes reducing the file size of the images, resizing the images, caching the images, and many more. We’ll discuss more in the later section.

Now, Magento image optimization is the same, but it’s specific to the Magento websites. It involves how the images are optimized within the Magento platform. Similar to image optimization, this includes compressing images, reducing their sizes, and file formats for better website performance.

Additionally, it also supports advanced features like lazy loading. It helps your images to load only when they come into view. It improves page load times to a large extent.

So, by implementing Magento image optimization, you can make your website have faster performance, better UX, and improved SERP rankings. This will help in driving more sales and customer satisfaction.

Why is  Magento Image Optimization required?

Magento image optimization is important for improving the performance of your Magento website. A slow website can degrade the customers’ shopping experience. By using image optimization, you can reduce the size of your images without disturbing the quality.

It can also positively impact on the mobile users. As many people these days shop for almost all their essentials online, it’s crucial that your website runs smoothly on these small devices. In short, your website needs to be responsive and fast.

Also, the optimized images help your website work seamlessly on mobile networks of your mobile. Because, usually the internet speed may not be as fast as on desktops.

Finally, Magento image optimization is an important part of maintaining a professional and clean online store. High-quality images that load quickly can create a really good impression of your brand. It will build more trust in your customers and can also turn them into a regular visitor.

How Magento Image Optimization should be done for your eCommerce store.

Without further ado, let’s find out here how Magento Image Optimization should be done for your eCommerce store. 

Compress Images So They Load Faster

Uncompressed GIFs, JPEGs, and PNGs can create huge overheads on your website. The bigger the picture, the more benefits you’ll get from compressing it adequately. When it comes to compressing images, a lot of people fear losing the quality. Know that it’s not as depraved as it may sound. 

If you avoid overdoing it, lossy quality will eradicate concealed elements of the picture that don’t impact the apparent image quality. One of the undeniable things that you cannot overlook is that the eCommerce space sells solely through images. 

When you’re trying to convert visitors into customers, pictures can be a powerful tool in convincing the users. Losing the quality of images to a point where it’s noticeable shouldn’t be an option at all. 

So, if you’re going with lossy, it’s recommended that you choose 82% of lossy image compression. There are three primary ways to compress the eCommerce store’s images, such as:

Compressing Pictures in the Store

To begin with, you can compress images inside your eCommerce store. For this, you can use a variety of tools, such as WebP Convert, libvips, imagemin, or any other. These tools are server-side and work according to your expectations. If you’re looking for SaaS solutions, you can choose Cloudinary or its alternatives. 

Compressing Images Before Uploading Them

The next option is to use tools like ImageOptim, TinyJPG, and TinyPNG to optimize the images before uploading them.

However, if you choose to go with this option, you’ll have to invest some more time and be disciplined to optimize the images and use these tools effectively. While manual optimization is free, you’ll have to pay the price if you want automation.

Compressing Images Using a Content Delivery Network (CDN)

The third option here is the Content Delivery Network (CDN). The unsurpassed CDNs provide smart image compression as an extra perk of the subscription. Here, Polish by Cloudflare is a good example. 

A good CDN is capable of boosting numerous inbuilt image optimization features. If you’re using an image optimizer, Magento, you should be smart enough to use one to your own advantage. With a capable CDN, you can benefit greatly from caching, optimization, and the delivery of media assets.

Some CDNs can even provide conversion to modern image formats, such as JPEG 2000, JPEG XR, and WebP. You can even grab latency reduction, on-the-fly compression, and more. With image optimizer Magento, these features work seamlessly to improve site performance.

However, one of the disadvantages of this option is that it won’t change the original image on the server. The image will stay just the way it is. Rather, the CDN compresses the image in its own server and keeps it there in the cache. Image optimizer Magento tools can help manage this process more effectively.

Any visitor to the store will get to see a cached optimized image, which decreases the use of bandwidth and improves their browsing performance. Image optimizer Magento enhances this process by ensuring that all images are properly optimized for your eCommerce platform. CDNs can provide images in WebP to adequate web browsers. 

Based on the browser type that your visitor is using, your CDN will showcase either a newer version of the WebP’s file or the older JPEG. But, if the CDN cache turns annulled, the CDN will be compelled to provide the original unoptimized image until a new cache is built. Integrating image optimizer Magento can ensure more efficient caching and compression practices.

Recommendation:

You can merge a server-side tool with an efficient CDN to get the best of both worlds. This way, you’d be able to effortlessly compress the existing images and get to make the most out of CDN image caching. Image optimizer Magento can act as the server-side solution, improving overall performance.

Switch to Modern File Formats

The latest and more competent formats provide noteworthy performance savings. For instance, WebP can save up to 30% in comparison to JPEG 2000 and JPEG. Moreover, it doesn’t lose any image quality either. Image optimizer Magento can help you transition to these modern formats seamlessly.

Currently, WebP also offers extensive support to a majority of mainstream browsers, such as Chrome, MS Edge, Android, Firefox, Opera, and more. Additionally, if you’re using a competent CDN, you wouldn’t have to switch to WebP. However, using image optimizer Magento can provide you with control over format conversions without needing to rely on the CDN.

In case you don’t wish to use a CDN for the new format delivery, you can perceive WebP image support on your own. Then, you can serve WebP to the target audience through the HTML5 <picture> element. Image optimizer Magento ensures that this conversion is efficient and seamless for your Magento store.

Keep in mind that if you’re trying to host a second version of each image in WebP format in your Magento store, you’ll require approximately twice as much data storage as you’re already using. So, cautiously evaluate your cost of infrastructure and the unavoidable increase in data storage investments before integrating anything. Image optimizer Magento can help manage storage usage more effectively.

In addition to this, there are varying types of image files as well, like GIF, PNG, and JPEG. To run successfully in this digital era, it’s essential that you have a basic knowledge pertaining to these file types to comprehend the type that will be more advantageous to you and take up less space on the site. Image optimizer Magento can provide optimization across all these file types.

Here are some of the basic things to know about these file formats:

Joint Photographic Experts Group (JPG/JPEG)

Unlike other types of files, JPEG files can effectively mix green/red/blue lights that let you display a variety of colors. You can also adjust the file size when in JPEG format.

Thus, this type is adequate for large image files as they download faster if the file’s size is adjusted correctly without quality degradation. Moreover, this format is ideal for images with multiple colors and photography images. Image optimizer Magento ensures that these JPEGs are optimized for the best performance.

Portable Network Graphics (PNG)

PNG is one of the latest image file types. They are large in size and offer better quality as compared to JPEG files. But PNG-8 doesn’t offer better quality as it lets you display up to 256 colors. On the contrary, PNG-24 lets you display millions of colors and ensure the right quality.

This file type is ideal when the image file’s quality is more important than the size. However, it’d be better if you use this format for simpler images. Image optimizer Magento can help reduce PNG file sizes while maintaining high quality.

Graphic Interchange Format (GIF)

Believe it or not, it’s surely fun to have some GIF elements on an eCommerce site as they are compressed versions of images or videos. But they can only showcase 256 colors.

Thus, the GIF file type is ideal for small images (thumbnails/icons), images that have limited colors (logos), and animations. Image optimizer Magento can optimize GIF files for better performance.

Lossy vs. Lossless Optimization

Lossy compression is a technique that helps restore larger files to their original form with the loss of some unnoticeable data.

On the other hand, lossless compression helps in restoring large files to their original form without losing any data. Image optimizer Magento provides both lossless and lossy compression options, so you can choose the best method for your store’s needs.

Here’s a brief comparison between lossy and lossless optimization to understand both of these concepts.

Components	Lossy Optimization	Lossless Optimization
Elimination of Data	This one eradicates the bytes that are regarded as unnoticeable.	This one keeps everything, even the unnoticeable bytes.
Restoration	Once lossy optimization is done, an image cannot be restored to its original form	Once lossless optimization is done, an image can be restored to its original form
Quality	Lossy optimization results in comprised quality	Lossless optimization doesn’t degrade the quality
Size	It decreases the size of an image considerably	It decreases the size but less than lossy optimization
Algorithm Used	1. Transform coding 2. Fractal compression 3. Discrete cosine transform 4. Discrete wavelet transform And more	1. Run length encoding 2. Arithmetic encoding 3. Lempel-Ziv-Welch 4. Huffman coding And more
Uses	It’s used to compress images, video, and audio	It’s used to compress sound, images, and text
Capacity	It has a high data-holding capacity	It has a low data-holding capacity

Resizing Images to Scale

A primary thing to keep in mind is that the image size measurement is different from the file size measurement. The image size is the dimensions of the images, like 1280×720 or 852×852. But, the file size is the space that is required to store images on the server along with the image’s loading speed which is directly proportional to the image size.

Thus, it takes a long time to download those images that have large file sizes. Hence, the performance of your eCommerce site is extensively based on the image’s file size. So, it’s essential that you keep the size of images within 1-2 MB as it helps increase the loading speed of the webpage and decrease the bounce rate. 

Another primary parameter that impacts the Magento image optimization and image size is the resolution, meaning the number of pixels available in the image. It can be discovered by the width and the height of the picture and the total number of pixels. For instance, an image that is 1920 px in height and 1080 px in width will comprise 2,073,600 pixels or 2 Megapixels.

The rule is to first concentrate on the Magento 2 image sizes for a result-oriented Magento Image optimization. Presently, there are three primary ways to do it

Retain the Aspect Ratio of the Original Image

The proportional relation of the width to height is known as the aspect ratio. Usually, it’s written as two numbers that are separated by a colon, such as 2:2, 4:5, 17:10, etc. One of the common problems with an eCommerce store is that the uploaded pictures of the products, as well as the product images on the web page, have varying aspect ratios.

Let’s suppose you’ve taken a picture of a certain product. The size of the image is 1920 px in height and 1080 px in width. Thus, its aspect ratio will be 16:9. The dimensions of the product pictures on your eCommerce store will be limited by CSS. And, if it’s standing at, for example, 600 x 600, its aspect ratio will be 1:1. 

As you can point out, the aspect ratio of the original image and the product image are not the same. This is why the uploaded picture will become distorted if it has to fit into the aspect ratio of the product image. 

In the end, the distortion will be reflected by a pixelated, grainy, or blurring appearance. Apart from being unclear and coming up with weird, distorted images, don’t offer a good impression of the products you’re selling, which ultimately impacts your conversion rate. 

So, how can you change the product image size and keep the images looking good? One of the best solutions is to retain the aspect ratio of the original product image the same as the aspect ratio of the resultant image. 

Avoid Making Magento 2 Images Excessively Large

Magento image optimization comes with its own set of requirements as far as the product image size is concerned. Magento 2 image sizes shouldn’t be more than 1920 px in height and 1200 px in width. This is the reason why Magento distorts images that have dimensions beyond these numbers.

Also, it’s difficult to anticipate the way images will get distorted. So, keep this factor in mind when adjusting the size of images and adding pre-sized images to the site.

Enable Progressive JPEGs

Another significant Magento image optimization strategy for Magento 2 is enabling the Progressive JPEG. This image format lets the browser load qualitatively instead of quantitatively. In simple words, it loads the images slowly, little by little, thus improving the quality of images to 100%.

Though it’s been a while since progressive JPEG has been around, not many websites are using this technology. To tell you the truth, the difference between progressive JPEG and sequential JPEG may not be obvious on computers that are using a suitable internet connection (say more than 100 Mbit per second).

In such a scenario, the browser will load the images quickly, and they’ll be downloaded almost promptly in their maximum quality. However, if the connection is weak (such as a mobile connection) or if the image is too large, the difference will be apparent. 

Clearly, when every nook and corner of the world is equipped with the fifth-generation internet, the difference between the progressive JPEG and the usual JPEG will not be there. Since we aren’t there yet, you can switch to progressive JPEG to improve the overall performance of your store.

There is a variety of ways how you can save the image in progressive JPEG format. The easiest of them is through jprg.io – an online service. Moreover, you can configure your server or use a third-party plugin. 

Use Vector Images Where Possible

Remember, clean design is always fast design. This may sound unimportant at the beginning. But, for a while, step back and take a glance at your design. Are there any pictures you can get rid of? Is there anything you can replace with CSS, fonts, and vectors?

Unquestionably, you can speed up everything else with an efficient CDN along with a smart lazy loading configuration. However, the best step here would be to make the store lighter and cleaner.

SVGs provide a better quality of image, smaller file size, and adequate scaling to any resolution. Sure, they won’t be appropriate for each image, but you can use them in places where vectors, icons, and other UI elements can shine out. 

With vector images, you can enjoy:

• Efficient design responsiveness
• Zoom-friendly images
• No loss of detailing

And much more. 

Along with a smaller size, you can also make SVGs consume less space when you minify them and Gzip compresses them. Such steps take out SVG images from comments, namespaces, and metadata that end the picture without providing any value to the visitors. 

Additional Tip – You can add SVG UI elements to a custom font and load both of them as a single file. This bundling type will decrease the number of separate requests on a page and enhance the performance of the page speed. However, this advice is more valuable for the ones who’re still sticking to HTTP/1.1 and not much use for those who’re using HTTP/2 and QUIC protocols.

Defer Image Loading to Clear Critical Rendering Path

Deferring image loading is an added strategy in Magento Image Optimization. It will assist you in decluttering the Critical Rendering Path, thus improving the Magento TTFB and speeding up the entire performance. This can be done with a lazy loading script that comprehends how images (whether photos, gifs, or other media) will appear on the screen.

Basically, this one is a prioritization tool that substitutes pictures outside the viewport with placeholders, and the media available in the viewport loads normally. Your visitors won’t get to experience any negative effects from this reshuffle of loading priorities happening behind the scenes. However, simultaneously, they’ll experience faster loading wherever it matters. 

Visitors on slow mobile networks, older devices, or tight bandwidths will instantly observe an increase in performance. On the other hand, those who are navigating the site on smartphone flagships and are using 4G+ speeds of the internet will see a slight boost in performance but nothing substantial.

Lazy loading is one of the regarded tools available, considering it enhances seeming performance without forfeiting anything. You won’t require additional RAM or CPU to integrate it. Moreover, it’s SEO-friendly as well. You’ll save a lot of bandwidth with those visitors who don’t scroll till the page ends. By implementing lazy loading correctly, you can improve the overall user experience without affecting the server resources. 

However, keep in mind that you should avoid using lazy loading for the largest element available above the fold. This way, you may end up negatively impacting the LCP score and the overall performance of your site. You can easily lazy load every element that is out of view, even the logo and menu icons. But make sure you don’t involve the LCP element in this method and are opting for a basic picture or image tag. 

Enable Fastly Magento Image Optimization

Also known as Fastly IO, this specific Magento 2 image compression technique is used to make image delivery faster. It’s an adequate choice for handling a variety of image formats, such as GIF, PNG, and JPEG. Some of the major benefits of Fastly include:

• Resizing product images from lossless to lossy
• Using adaptive pixel ratios for varying screen resolutions
• Driving lossy conversions

To make Fastly run perfectly on your store, you’ll have to enable, configure, and verify it. If you come across any difficulties when configuring Fastly for image optimization, you can get professional support. 

Fortunately, Fastly comes with flexible settings. On the basis of the chosen options, you can specify the extent to which you’ll let images lose their quality during the compression. Once you begin using this tool, it’ll make more sense to authenticate it. You’ll be able to test the store as far as web speed is concerned. 

Set Static Cache Expiration to One Year

For most files on an eCommerce store, Google Page Speed Insights endorses 1-year static cache. It’s obviously good advice, specifically if you’re already controlling the versions with filenames.

This change is adequate to make sure new files are updated correctly and not stuck in the older version, as the browser is incapable of recognizing it as new and uses the browser cache rather than getting the new visuals.

With the help of longer cached images, you’ll get to save bandwidth, enhance the browsing experience for those returning to your site, and make Google Page Speed Insights content. Most often, an adequate CDN will provide a longer cache lifetime by default and can handle this setting to an extent for you.

The only change you’d have to make is to set Cache-Control: max-age=31536000 for the images to one year. 

Remove Text on Images

Astonishingly, there are still a variety of images with text around the internet. Believe it or not, if you do the same, it’s a bad decision that you’re making. Generally, images are non-searchable, heavier, and bad for text.

As you try and implement different Magento 2 strategies to optimize images rather than pictures, you can make use of real text written in quality fonts. This way, it will be a high-DPI device and SEO-friendly, accessible, zoomable, selectable, and searchable. 

Mobile-First Image Optimization

On July 1, 2019, Google finally announced a complete switch to mobile-first indexing for new websites. Although this search engine began promoting mobile-first UX as a top priority a long time ago, the switch happened fairly recently. 

This is again a good idea because, in comparison to other devices, mobiles have less screen real estate, bandwidth, memory, and raw CPU power. One of the primary reasons is that more than approximately 50% of visitors navigate the website on mobile, and this number is growing consistently. Thus, for Google, it’s vital that the site is convenient to use on mobile.

When you run an eCommerce store, Google expects you to develop a consistent user experience for all the platforms. So, everybody will have a fair win when you’ve optimized images on Magento for mobile. 

Optimizing images for the punier device first can provide advantages to the robust devices, too. Moreover, even the desktop version of your store will gain benefits from a more responsive and lighter design that focuses solely on adequate content visibility, minimalism, and speed.

Hardware-Accelerated Content

The older the phone is, the slower it will work with animations. One solution here to run animations faster on mobile devices is to switch the translate CSS function used to translate (). 

By doing so, you’ll ensure that rather than a software acceleration, your browser will unswervingly use the phone’s hardware to process the animation. Smooth animation is one of the keystones of adequate speed and performance since visitors are delicate to lag. 

Use Images of The Right Size

Both desktop and mobile users will gain an advantage from this Magento image optimization. You must upload pictures of the precise size you require, as it will save bandwidth and enhance the user experience. 

You may think that a few extra pixels cannot get you into a problem. But imagine this scenario where you have hundreds of large images, say in a product grid. This is where the performance will affect the entire mobile navigation. By uploading images of the correct size, you can avoid this situation. 

File Names and The Impact on SEO

Of course, there are specific images on each eCommerce website, like design elements, that don’t have to appear on search results. But it’s essential for a lot of the images displayed on your store to come up in search results. To ensure this, you’ll have to resolve all the problems and issues to make the standards adhere to the latest SEO foundations. 

When you’re optimizing images, you must ensure that they’re easy to index and easy to find. In simple words, optimize Magento 2 images by keeping Search Engine Optimization (SEO) in mind. Google is getting clever with each passing day. Thus, it makes sense that you take the SEO aspect into account when conducting the image optimization process on the site. Here are a few points to keep in mind:

To begin with, ensure that the image filename is adequate. When crawling the text on webpages, search engines focus on the name assigned to the image files amidst other factors. This is the reason why you must keep the names of files keyword-rich and descriptive. Make sure you avoid generic file names like IMG000023.

It’s recommended to turn a bit more descriptive here. For instance, if it’s a red rose that you’re selling, you can name it “original-red-rose.jpg”. In simple words, you must assist Google in understanding your images and what you’re selling. 

To write an effective filename, follow these below-mentioned points:

• Avoid the usage of multiple keywords in the filename
• Use hyphens or underscores in between the words, as Google will be able to read through the filename easily
• Avoid the use of space, as this will make the filename illegible
• Make sure the naming agreements are transparent to search engines and visitors
• Use descriptive information and words that your target audience will be searching when conducting an image search rather than adding any hexadecimal labeling

Apart from this, image URL also impacts the SEO foundation significantly. So, when you create the URL for the image, it’s vital that you keep the following points in mind:

• Use the primary keyword in the URL. But make sure you avoid the use of the same keyword in the image filename
• Ensure that a correct URL architecture has been followed for all the image URLs
• You can create subfolders for varying types of pictures, such as images/t-shirts/men, rather than creating one standard folder, like /images/
• You should also create a hierarchical taxonomy for picture URLs, as this will help search engines have an excellent semantic comprehension of images   

Use SVG Icons 

Commonly, product images are the heaviest elements on any eCommerce site, especially if it’s Magento we’re talking about. But these images aren’t the only visuals on a site. Additionally, there are a lot of simple and small images, such as shopping carts, thumbnails, stars, and more. And they have to be optimized as well. 

Generating Sprites

Before stepping into sprites, let’s have a glance at a theory. Every page on a website comprises multiple elements, such as lists, paragraphs, titles, images, and more. Every element is a file.

When a visitor gets to a web page, the site sends a request to the server. This request comprises the entire list of files required to develop the page. One file represents one query to the server. The more the queries, the more the need for Magento speed optimization will be.

Sprite is one such container that combines multiple small and uncomplicated pictures, such as thumbnails, hearts, stars, and more, into a huge image. Refer to the image below for the example:

This way, your visitor will request a single image rather than sending queries for every small element. CSS sprites are adequate if you have several small but complicated photos that cannot be replaced with icons. 

To do so, you can refer to desktop graphics editors like Adobe Illustrator, Adobe Photoshop, Paint, and more. You can also refer to online sprite generators, such as Instant Sprite and CSS Sprites. 

Use Icon Fonts

Icon fonts are referred to as thumbnails, stars, hearts, and more. Since they’re lightweight and can be implemented quickly, icon fonts are popular to work around with small images. 

There is an astonishingly massive variety of ready icons available out there. Thus, finding the right one for your website will not be a challenging task for you. You can either generate icons on your own or find them on several websites available out there. If you want, you can also get these customized from professionals. 

Use The Blur-Up Technique to Load a Lower-Quality Image First

Loading larger images by initially displaying the blurred versions is becoming a common concept. And it’s considerable as well. After all, rather than watching an empty space of solid colors, your visitors get to see a blurred image before the full image loads in.

Typically, all the modern forms of qualitative image optimization use some type of blur technique. The notion behind this is simple. You’ll have to develop a small version of the image, which is so tiny that it loads quickly. And then, you’ll have to stretch this image to the original size so it appears blurry. Then, the full-sized picture’s loading is deferred. 

Sounds simple, isn’t it? While this idea seems quite attractive and straightforward, you’ll have to invest more time and effort into finding the right way to do so if you’re new to website development. 

The easy way is:

• Save two copies of the image and make one of them extremely small (approximately 5×5 pixels or 1×1 pixels)
• Use the HTML <picture> tag
• Put an <img> tag inside the <picture> tag where the src will be the low-quality image
• Post this low-quality image; you can use a <source> tag with a higher-quality image

And that’s it! Now, the low-quality image will load first, and then, once it’s ready, the high-quality image will come up.

Optimize Your Image Alt Attributes

Alt attributes, also known as alt tags, are the text alternative for a picture. It’s just the text description of what exactly is happening or showcased in the image. While there has been a lot of talk around the digital world regarding alt tags, not many business owners take this aspect seriously. This is the reason why you can easily find an eCommerce store with no defined alt attributes on the images.

Alt attributes are a vital Magento SEO setting that can help boost the page’s rank. Along with that, it also helps those with eye impairments to comprehend the context of the image.

One of the good things here is that even search engines consider alt tags. If you’ve added keywords that are relevant to the page’s content in the alt attribute, web crawlers will find your page to be more relevant and index the image adequately. 

Additionally, an alt tag is also an efficient relevance signal for this search engine that assists it in structuring the search engine results page accurately and as per the search query. 

Despite that, one thing to keep in mind is that alt text isn’t created to stuff keywords. So, make sure you apply some logic and common sense when describing an image. Be on-point, concise, and specific about what exactly the picture is depicting.

Also, avoid writing too long sentences. For instance, suppose you’ve uploaded an image of an HP laptop. Instead of writing, “On this image, you can see an HP laptop,” you can simply write, “HP laptop.” You can also write the exact name of the product to make it more discoverable. 

Use Image Sitemaps

The use of a sitemap increases the chances of your images getting discovered in the image search results. To provide Google with more information about the pictures that you’re using, you can run Google image extensions for these sitemaps. 

The sitemap information assists Google in indicating images on the site that you want this search engine to crawl, as well as an index. Of course, web crawlers cannot crawl pictures that haven’t been called out in the webpage source code. Thus, to allow crawlers to get to know the unidentified images, list down their location in an image sitemap.

Technically, it’s a bit difficult to evaluate the effect of SEO on image optimization. But you must keep in mind that Google puts pages with SEO-optimized pictures higher than the ones with non-optimized pictures. 

Although there is a variety of methods for Magento image optimization, it’s essential to discover the correct solution that is specifically for your situation. 

Hire Magento Experts for Magento Image Optimization Services

Sure, you have a gamut of options in front of you when it comes to Magento Image Optimization. However, if you think you wouldn’t have enough time in hand to do it on your own, or you aren’t an expert in optimizing Magento 2 images adequately, you can seek professional help. 

Get in touch with HumCommerce – a platform that has mastered a variety of Magento image Optimization services. Experts in the Adobe Commerce and Magento industry are running this platform to provide you with nothing but exceptional services.

Here’s what you can expect from them:

• Performance audit & optimization
• Magento migration services
• Theme development
• Extension development
• UI/UX design
• Customization services
• eCommerce consulting
• Magento SEO services
• Integration services
• Magento support & maintenance
• Testing 
• eCommerce PWA development

FAQs

1. Why is image optimization important for Magento 2 stores?
   Image optimization improves page loading speed, enhances user experience, and boosts SEO rankings.
   
2. What are the best image formats to use for Magento 2 websites?
   Preferred formats include JPEG for high-quality images, PNG for transparent backgrounds, and WebP for optimized performance.
   
3. How can I reduce image sizes without losing quality in Magento 2?
   Use tools like TinyPNG, ImageMagick, or built-in Magento features to compress images while maintaining quality.

Wrapping Up

Undoubtedly, images on an eCommerce store hold the utmost integrity and importance, irrespective of the platform it’s been developed on. If you’ve managed to optimize them well enough, you can significantly experience a boost in overall performance. If not, the entire website will start lagging, and your customers may not experience the best results from their navigation. 

So, without further ado, begin by implementing Magento image optimization in an eCommerce store today. Once done, you can track the analytics by using Google Page Speed Insights to comprehend the difference.

Your next move should be to integrate these above-mentioned image optimization strategies and enhance the website performance pointedly.

If you liked reading this article, you might want to go through the following.

• Best Image Optimization Techniques.
• Top 10 Payment Gateways in The USA.
• Top B2B Conversion Rate Optimization Strategies.

So, if you’re ready to get your Magento image optimization, get in touch with HumCommerce right away.